Will “Made in Czechoslovakia” make a comeback?
Although the idea was rejected by new Slovák President Andrej Kiska on his visit to Prague in June, the export banks of both countries have not given up plans to revive the Made in Czechoslovakia designation. The deciding factor is the former Czechoslovakia’s good reputation, but not all agree bringing back the name is a good thing, for obvious reasons: the Czech Republic and Slovakia have been separate countries since 1993.
The financial daily iHned itself suggests that Czech manufacturers such as Jawa motorcycles or Aero Vodochody, the export of children’s films and other areas of business could still benefit from the old Made in Czechoslovakia label, but others disagree. Slovak President Andrej Kiska, himself a former businessman, suggested back in June that the Czech Republic and Slovakia were far better off building up their export profiles separately, saying that Made in Czechoslovakia was firmly a thing of the past. Certainly, the question of likely confusion caused by referring to a non-existent state has not been adequately addressed: as it is, it took many long enough to get used to Slovakia and Czech Republic being separate to muddle their heads again. Still, it has its backers.
As it stands, the Czech Export Bank provides a safety net for companies doing business in higher risk states, with up to 44 percent of all loans being provided in former Soviet bloc countries. Turkey is second, with 15 percent, followed by Georgia, Azerbaijan, and Ukraine, iHned said.