Pilsner Urquell withdraws Olympic sponsorship over Russian athletes controversy

Pilsner Urquell has announced that it will not be sponsoring next year's Summer Olympic Games in Paris due to the International Olympic Committee (IOC)'s decision to allow Russian and Belarusian athletes to compete in the event. The world-famous beer producer, an official partner of the Czech Olympic Committee, is withdrawing from all communications and sponsorship material related to the 2024 Olympics and will not prepare its own campaign on the occasion of the games, as was the case in the past. The funds intended to support the Olympics will go to Czech athletes instead, a brewery spokesperson said.

Author: Anna Fodor