Supermarket price war helps keep food prices down

A price war between supermarket chains is one of the factors helping to reduce food prices in Czechia, according to Tomáš Prouza, president of the Czech Confederation of Commerce and Tourism. He said  retailers are selling some basic products, including milk, butter and eggs, below cost to attract customers who then spend money on other goods in the same store.

Prouza noted that the practice is not necessarily a bad one because, in his view, no one loses out. Consumers get cheaper food, while farmers and food producers receive the prices they have negotiated for their products.