Škoda Group to rebrand ahead of expiry of Škoda trademark licence

Škoda Group, one of Europe's leading manufacturers of public transport vehicles, is preparing a new corporate identity after losing the right to use the Škoda name and winged-arrow logo.

The PPF-owned company must adopt a new name and logo by the end of June 2029, when its licence to use the Škoda brand expires. From July 2029, the iconic Škoda name and winged-arrow trademark will be reserved exclusively for vehicles produced by Volkswagen-owned Škoda Auto.

The agreement under which Škoda Group sold the trademark rights to Škoda Auto was announced by PPF in June 2022. Neither company disclosed the value of the transaction. At the time, PPF said the proceeds would mainly be used to reduce Škoda Group's debt and support its future growth. PPF acquired the Plzeň-based engineering company in 2018.