“Good Morning, Czechia”: New initiative aims to promote nation’s global image

A new public initiative titled “Good Morning, Czechia” aims to reshape and promote the country’s global image by telling the story of what makes the nation unique. Inspired by similar efforts in Finland, Estonia, and the Netherlands, the campaign invites all citizens to contribute their vision of the Czech national identity. Launched by the Ministry of Foreign Affairs and backed by Czech Centres, CzechInvest and CzechTourism, the initiative encourages public input via an online questionnaire at www.dobreranocesko.cz. Responses will help shape a long-term narrative to represent the Czech Republic abroad. The campaign includes regional discussions, community events, and interactive challenges on social media, and will also be featured at cultural festivals throughout the summer.