Linda Procházková - Entrepreneur specialising in products for Prague canines

Dogtown, photo: Dogtown

Surveys, including one by Focus, Marketing & Social Research in 2010, have long confirmed that a majority of Czechs, more than 50 percent own a household pet, with dogs being among the most popular. More than a million canines are registered – some 80,000 in Prague alone. Buoyed by such numbers, young Czech entrepreneur Linda Procházková, a dog owner herself, launched her own shop and salon in Prague last year called Dogtown, focussing on Prague canines.

Dogtown,  photo: Dogtown
She and her store manager, Anna Herdová, met with me to recently to discuss how the business was doing one year on and Linda Procházková began by telling me how it all came about.