Time to breathe through your mouth?
Over the past few years, Rexona deodorant advertisements have made frequent appearances in Prague´s trams, praising the merits of deodorants in an outspoken way: "Rexona, for those who are close to you", or more directly "1998 stank. What about 1999?" What's more, a recent Sofres-Factum opinion poll claims that about 50% of the Czech population feel that Czechs are not a pleasant-smelling bunch. Although using Prague's public transportation can sometimes be an uncomfortable experience, the subject of air quality in buses, trams and metros has, until the past few years, been somewhat taboo. Radio Prague's Beatrice Cady went out to feel the change:
