‘Divas Hit the Road’: Popular TV show sparks Chinese tourist wave in Czechia
12.8.2025 - 12:55
According to the Czech Tourist Authority – CzechTourism, just short of 30,000 Chinese tourists travelled to Czechia in the first quarter of 2025 – a year-to-year increase of roughly 39%. The surge is largely attributed to the successful TV reality show ‘Divas Hit the Road’, whose latest series is filmed entirely in Czechia.
