Czechs spend 5.4 billion crowns on toys
Last year Czech consumers spent a whopping 5.4 billion crowns on toys – a four percent rise year-on-year. According to the Czech News Agency, domestic manufacturers saw a nine percent rise in production, while multi-national national firms produced toys worth 5.6 billion.
As for big sellers this year?
It is hard to say what will be the greatest hit but if the past is any indication, the smart money will bet on anything Star Wars-related, as Episode 7, directed by J.J. Abrams, hits the screens in December. Already shops are stocking news versions of Lego’s Millennium Falcon with an older Han Solo, Chewbacca, and a cast of new characters who will soon be household names. By contrast, last year’s reported big hit, at least initially as far as the Lego brick building system was concerned, was Minecraft, but most stores only stocked Minecraft-themed sets well after the holidays.
Brick-and-mortar shops also come under more and more competition form online sellers, so they too will certainly offer better deals online than point-of-purchase sales. According to statistics released, there are more than 1,508 e-shops selling children’s toys – an increase of one-third year-on-year. It is not lost on any retailer that more and more consumers also compare prices online through the use of online sites which offer an overview of prices on items from the cheapest to most expensive.