Czech Republic seeking to attract more tourists from China
Chinese tourists are spending big money on their foreign travels and countries with tourist industries are vying to attract their attention. The Czech Republic, which recently “reset “relations with China, is among the contenders, with plans to introduce a direct air connection between Prague and Beijing and cultural exchanges focused on highlighting the many tourist attractions of the Czech capital.
The Czech Republic is also working to ease the way for Chinese tourism and highlight the country’s tourist attractions – with Prague presented as a must-see destination on a tour of Europe. Recent visits to China by Czech officials produced not only a series of bilateral agreements opening the way for greater investment and business cooperation but also plans for a more intense cultural exchange.
Chinese tourists spend on average 17,000 crowns on a visit to the Czech Republic, which makes up 14 percent of overall spending by non-EU visitors. In 2013 the Czech Republic hosted 174,000 tourists from China, and according to as yet preliminary figures the number of Chinese visitors increased by 11 percent last year. Estimates suggest that this year their number could reach 210,000.