Znojmo beer awarded EU protection

Znojmo beer has been given protected status by the European Commission. The Commission announced in Brussels on Thursday that the beer had been given protected geographical indication status, meaning that nowhere from outside the area can use the name. The application for the special status was made several years ago and continued when the Brno-based brewery Starobrno was bought by multinational brewing giant Heineken. But it is not yet clear if the brewer will relaunch the mark. Around 850 products have so far been awarded geographical protection across Europe.

Author: Chris Johnstone