Trade inspectors fine firm for manipulating seniors

The Czech Trade Inspection Authority has imposed a CZK 2.5 million fine on a company that runs product demonstration events aimed at senior citizens. The state agency found the firm 1. Česká reklamní společnost (First Czech Advertising Company) guilty of manipulating and exerting aggressive pressure on seniors in order to get them to buy its wares. It is the biggest fine levied to date for such practices, which have been highlighted in a campaigning documentary film entitled Šmejdi (Crooks) and have received a good deal of media attention in recent months.