Prague City Hall hopes to attract more tourists through new voucher programme
Prague City Hall has launched a new campaign called V Praze jako doma (At home in Prague) to help the Czech capital’s tourism sector, whose losses have been estimated to range as high as CZK 100 billion due to the COVID-19 pandemic. Tourists, who book a hotel or similar residential service, will in turn receive vouchers that can be used for visiting cultural and entertainment facilities. A total of CZK 120 million has been committed to the campaign.
A total of 1,1 million guests have so far been accommodated in Prague hotels, camps and boarding houses this year, more than 27 percent less compared to a year ago. The number of nights tourists spent in the capital is also down by almost 24 percent.