Police come under fire for giving alcohol-free beer to motorists
Drunk driving in the Czech Republic, like other countries, remains a serious problem, so when police announced a clampdown in the Czech capital this week, most probably expected them to apprehend a lot of motorists who were over the limit. But things haven’t quite worked out that way. The daily Lidové noviny has questioned the campaign, saying it’s more about free advertising for a major brewery than actually tackling the problem of drunk driving.
For their part, the police aren’t budging yet. They stress the aim was a good one, to promote a positive message: for drivers to choose alcohol-free instead of alcohol and not to break the law and put lives at risk. In recent years, statistics have revealed a growing number of Czech consumers have begun reaching for alcohol-free beer – and regarding drivers the police clearly hope campaigns like this one will help.