Poles cry foul over Czech mobile ad
The Polish embassy in Prague has taken offence at a TV commercial for the mobile phone operator T-Mobile in which a Polish man is presented as a fraudster. The Polish ambassador, who says the clip harms relations between the two nations, has officially requested the operator pull the commercial, a move T-Mobile said would consider.
He offers to replace the broken phone but when the rather dim-witted teacher tries to make a call, the phone breaks down as well. In the meantime, the untrustworthy Polish trader has disappeared and can’t be seen for the trees. The commercial then invites viewers to swop their old phones for new ones provided directly by the upright T-Mobile.
“We at the Polish embassy do a lot to improve Polish-Czech relations and the image of Poland and Poles among Czechs. But this is an example of something that goes very much against that.
“I would say the clip adds to the sometimes rather negative opinions about Poles in the Czech Republic. So that’s something we don’t like.”
“My personal opinion is that the commercial is on the edge to say the least. Commercials should have certain attributes, one of them being corporate responsibility. And I think that here, T-Mobile might have failed.”