Pilsen launches international campaign ahead of year of culture
The company Plzeň 2015 has begun an international campaign to promote the west Bohemian city of Pilsen to potential visitors from abroad. Pilsen is one of the cities which was named as the European capital of culture for 2015, and Plzeň 2015 was tasked with preparing the city for this purpose. In the past, former capitals of culture had increases of up to 10 percent in tourism during the title-holding year. The campaign already began in Munich and will continue in Latvia, Sweden, Austria and other countries.