“Old school” Start and Petra cigarette brands set for overhaul
Cigarette makers Philip Morris are to discontinue production of some forms of the Start and Petra brands. Petra will disappear completely but the Petra Klasik will remain on the market, while regular Start will be renamed Start by Chesterfield and short Start cigarettes will continue to exist. Philip Morris, which dominates the local market, is retaining unchanged only one traditional Czech brand, Sparta. The reason for move is that sales of the “old school” lines have been falling faster than sales of cigarettes in general.