CzechTourism’s budget and priorities for 2026 set

CzechTourism, the state tourism agency, will operate this year on a budget of 402 million CZK (€15.3 million), down 10 million (€380,000) from last year, agency director František Reismüller announced today.  An additional 14.5 million CZK (€550,000) will come from planned revenues.

The largest share of spending goes on running the agency, including its foreign offices, followed by campaigns promoting the Czech Republic on social media and websites.

Tourism in the Czech Republic continues to grow, though overnight stays remain stable. CzechTourism plans to focus on increasing the length of visits, with European tourists staying an average of 3.7 days. According to the Czech Statistics Office, most tourists come from Germany, Poland, and Slovakia, with significant numbers also from the UK and the US.

This year’s campaign, Feel Free, will promote the Czech Republic as culturally rich, safe, and well connected, with good public transport between regions. The agency will continue to highlight golf, gastronomy, spa tourism, winter sports, and the upcoming figure skating world championship in Prague at the end of March.