Sazka Arena turns blue under O2 sponsorship deal

Prague’s Sazka Arena has been renamed the O2 Arena. Its operators say the arena, opened in time for the 2004 World Ice Hockey Championships and used today as a venue for hockey games and concerts, is the most modern building of its kind in Europe. Under a sponsorship deal set to last five years, the 02 arena is adopting the colour blue used in the mobile operator’s advertisements.