Supermarkets again accused of misleading customers with fake sales

Supermarkets are misleading customers with deceptive and even non-existent discounts, according to a report by the news website novinky.cz. According to the report, supermarkets such as Tesco use deceptive signage which appears at first glance to offer a discount from a previous price. However, the novinky.cz investigation found that in some cases prices were lowered by only ten halers, in other cases, the before and after prices were identical, and in a few cases, the new discount prices were actually higher than the previous advertised prices. Responding to queries about these apparently misleading practices, a spokesperson for one Tesco store implicated stated that simple human error was the most likely cause.