Education campaign using Roma workers stirs controversy

An advertising campaign in which mostly Roma manual workers have been wearing t-shirts with the slogan “I should have learned better” has created controversy. The campaign launched in cooperation with a building company has been used on the streets of Prague to promote an educational website. The advertising company that came up with the idea says that it is based on the traditional warning that if you do not work hard in school you will end up with a shovel in your hands. But some heads of schools have said that the campaign is on the borderline of good taste and perhaps goes beyond it. Czech Minister for Minorities and Human Rights Michael Kocáb described the campaign as disgraceful.