CzechTourism launches biggest ever campaign to get Czechs to holiday at home

CzechTourism is starting its biggest ever advertising campaign aimed at encouraging Czechs to holiday in their own country. The state tourism body will spend over CZK 70 million (nearly USD 3.6 million) on television and radio adverts, with 85 percent of that money coming from European Union funds. Launching the campaign in Prague on Tuesday, Regional Development Minister Rostislav Vondruška said in a time of economic crisis holidaying at home was increasing, while foreign trips were on the decrease.