Hard-hitting ‘hockey ad’ takes aim at Lukashenko regime
With the Ice Hockey World Championships beginning in Minsk on Friday, the Czech NGO People in Need has launched a campaign criticising the Lukashenko regime for its less than stellar record on human rights. The NGO is hoping to impress upon viewers that regimes like the one in Belarus use international sporting events as a façade, creating the impression everything at home is hunky dory.
Jan Žaloudek is the man behind the video clip:
“The idea was to stylise classic sports journalism rhetoric to show the dark side of the regime.”
“The regime of course tries to create a Potemkin village, to paint an overall picture of a contented country.”
Viewers of the ad may be impressed by how far it takes the hockey analogy – the similarity of the presenters in style to real-life sports journalists on Czech Television. Less pleased may be organisers behind the World Championship: the head of the International Ice Hockey Federation Rene Fasel issued a statement saying while everyone was entitled to an opinion it was not up to sports organisations to do politicians’ work, suggesting it was better when politics and sport did not mix. Similarly, the spokesman for the Czech Ice Hockey Association, Zdeněk Zikmund, suggested politics, at least from the association’s perspective, was not the focus, only the competition itself.
“This campaign has no effect on our participation in the tournament. We are going there to play hockey and to get the best possible result.”