Government launches campaign to prepare public for EU presidency

The government has launched an advertising campaign aimed at preparing Czech citizens for the country’s first presidency of the European Union next year. The first part of the campaign, which is intended to be humorous, features a number of leading Czech personalities, including scientist Antonín Holý, architect Eva Jiřičná and soccer star Petr Čech. Part two, due to follow in November, will focus on explaining the presidency, and will coincide with the unveiling of the Czech presidency’s official logo. The Czech Republic will hold the rotating EU presidency between the beginning of January and the end of June.

Meanwhile, the Office of the Government is preparing to open a new press centre in connection with the presidency. It will be based at the Office of the Government itself, a stone’s throw from Prague’s Malostranská metro station, and will have room for 70 print journalists.