Freedom the main subject of this year’s Designblok
The biggest annual festival of design in Central Europe, Designblok, gets underway in Prague on Wednesday. This year, the festival centre – the so-called Superstudio – will be located at the Výstaviště exhibition grounds and will traditionally offer a display of Czech and international designers and brands. I spoke to Jana Zielinski, the director of Designblok, and first asked her about the choice of this year’s main topic, which is freedom:
“We were also thinking about creative freedom of design because this is the crucial question whether design can actually be free. There is always producer, money of the function that design has to deal with.”
So how is this topic reflected in the exhibits?
“We have asked five European designers to respond freely to this topic; we didn’t give them any borders. But the theme is reflected in a number of designer exhibitions and other events presented during Designblok.”
Apart from the main exhibition that you have just mentioned, what are the other highlights of this year’s Designblok?
Definitely very important part will be the Designblok Diloma Selection Exhibition, which is a selection of the best European diploma works, so you can see the best young designers from twelve European countries.
“There are of course more than a hundred European designers being presented at the selection at the Open Studio, so I think people will really have an opportunity to see the best of contemporary Czech and international design.
A large part of Designblok is devoted to international and Czech brands, so we will also offer a survey of new products, such as lights, furniture and accessories.”
The Designblok festival will run in Prague until 27 October.