Czechvar receives U.S. Trademark Registration
One of the Czech Republic's leading beer exporters, the world-renowned Budvar from Ceske Budejovice, announced that it received an official certificate of registration from the United States Patent and Trademark Office for its Czechvar brand of premium lager.
Budvar representatives said Czechvar sales figures have far exceeded expectations, and that they were looking forward to a growing market presence throughout the United States and Canada without any further legal distractions.
Due to a legal settlement with Anheuser-Busch, which in 1939 banned the use of the original brand name in North America, the traditional Czech product was introduced to the American market under the brand name Czechvar. The beer is sold under another name in Europe, where it is one of the best selling import beers.
Currently, Budvar holds 380 trademarks in more than 100 countries, and is presently involved in 40 judicial disputes and more than 40 additional proceedings with patent authorities against competitor Anheuser-Busch around the world.