Czech military using influencers to improve recruitment

The Czech military has started using influencers to give the public greater insight into its activities and boost recruitment, Colonel Ivo Zelinka said in an interview for Czech Radio. The colonel, who is with the army’s cyber command, said the influencers are both soldiers and civilians with a strong interest in the armed forces. He said the Czech military was just starting to adopt a model that is common in the US and elsewhere. According to Zelinka, the main message to the public is that the Czech Army is modern, combat ready, participates in foreign missions and is as strong as the people who serve in it.