Czech Euro exit comes at a price

The premature exit of the Czech football team from Euro 2008 may prove to be costly for those that had staked that the team would do better. One such example is the television station Prima, which holds the television rights to the tournament. Following the Czech Republic’s exit from Euro 2008, advertising rates and also viewing numbers have plummeted. Sports bars and pubs expecting significant sales have also downsized their expectations. However, betting shops have revealed that the Czech loss reaped significant profits for them, with around 85% of Czechs betting on a victory against Turkey. The Czech Republic ultimately lost that game 3-2 and is now out of the championship.