Czech company re-issues forgotten toy classic from the 1970s
A Czech toy manufacturer has recently bought the rights to a classic line of toy figurines – Igráček, a communist era knock-off of the well-known German Playmobil brand. The reissue of the plastic figures, which range from doctors and nurses to bricklayers and mailmen, is set to hit shelves in a few weeks.
I asked the company’s director Miroslav Kotík to describe the toy a bit.
“The figurine originated in the seventies. It was meant as a way to educate children on real-life professions, and it worked because children like to play games in which they pretend to be adults.
Bringing the toy series back was not an easy feat. Efko bought the molds used to make Igráček figurines from its original manufacturer Igra, which went bankrupt in 2006. But only recently – and after long-lasting negotiations – was the company able to purchase the rights to the instantly recognizable name from entrepreneur and toy collector Lubomír Bláha, who had a license contract with the director of Igra.
What can we expect from the updated Igráček line that will be available in department stores across the Czech Republic this summer? Miroslav Kotík again.
Along with this change in anatomy, the new Igráček series will also feature three types of cars, a new line of athlete figurines, and some will even come complete with work environments such as police stations or kitchens.