Czech company puts mobile container brewery on the market
Necessity is the mother of invention, they say, and it was an insatiable thirst for a beer on a deserted beach in Cambodia that led a group of Czechs to construct a mini-brewery in a container. Today it’s on the market and shows promise of selling abroad as well.
“The idea occurred to us during a work trip to Cambodia, when I and my work mates were wondering how to get a source of beer as close to the beach as possible. It was then that I recalled that under communism Czech firms made these mini-breweries in containers for our workmen abroad, for geologists and workmen drilling in Siberia because they did not want our boys to drink too much vodka.”
The mobile container brewery is easy to move and easy to operate. All you need is a source of water, a source of electricity and waste disposal. Well Service even provides the necessary ingredients and a beer master to help start its operation successfully.
“The production costs are about five crowns per half a litre of beer, which means that with this brewery we can make beer that is ten crowns cheaper per litre than the market price.”
Well Service is not the first company to put a mobile mini brewery on the market. A few years ago another firm failed to find customers for its product. Pavel Poživil says he’s not worried by the prospect of failure.
“The other mobile mini brewery was twice as expensive as ours. Ours is cheaper, more simple to operate and more mobile, so I don’t think we should have a problem finding clients.”
“We welcome any activity that helps Czech beer exports and contributes to its good reputation in the world. On the other hand, Czech beer has gained its reputation thanks to first class ingredients, excellent beer masters and the utmost respect for the tradition of the beer-making. I am not absolutely certain whether a container mini-brewery can meet those high requirements.”
Well Service is hoping that due to the small size of their containers and their easy mobility their product will find many clients abroad and in September the mobile container brewery will make its first sales trip to Russia.