Czech breweries register growing demand for canned beer
Twenty years ago no self-respecting beer drinker in the Czech Republic would be seen dead swigging beer from a can. There was a widespread perception that bottled beer is superior and beer in cans loses its quality, tasting flat and acquiring a metallic tang. That is fast changing and breweries are expanding their packaging capacities to meet growing demand for canned beer.
While environmentalists are far from happy about the growing popularity of canned beer, breweries are happy to convert. For instance Staropramen this year invested 100 million crowns into a new packaging line for canned beer, increasing its capacity by 30 percent. New launches of fruit flavoured and alcohol-free beers are usually available in cans only. And the difference in price between the bottled and canned variety –which used to be considerable –is also diminishing. Now canned beer is only slightly more expensive than the same brew in a bottle.
Despite this, the amount of canned beer sold in the Czech Republic still accounts for only a fraction of the country’s beer sales. Canned beer now represents approximately 5 percent of the overall beer sold, while in some countries it is up to 30 percent. Last year canned beer sales went up by 16 percent and the sale of bottled beer dropped by one percentage point. However breweries expect to see the demand for canned beer grow further and gradually follow the same pattern as in other European states.