Can political parties attract voters by their pre-election campaigns?
With just over a week to go before the general election in the Czech Republic, political parties are jostling for voters in all possible ways. But how effective are their current pre-election campaigns? Alena Skodova tries to find out:
Czechs are being bombarded by advertisements of different kinds - TV, radio, leaflets and billboards. But some politicians always start their campaign substantially earlier: to appear amidst ordinary people is not a bad pre-election ploy. The Civic Democrat leader Vaclav Klaus takes part in the Prague-Prcice 50 km track every year, while his rival, the head of the Social Democrats, Vladimir Spidla has several times participated in the Prague Marathon. Such a move makes them visible right on the spot, and they can also be sure that the next day their photos will appear in all newspapers.
Regarding some empty slogans used on billboards, such as 'People first', experts working in public opinion research agencies say the voter does not vote for the state, he votes to improve his own life. Many ordinary people say political parties are trying to make fools of them and view TV and radio spots as stupid. So which party's pre-election campaign has been most effective remains to be seen after the elections are over.