Business News
In this week’s Business News: Brewers look to price rises in spite of consumption slump; Prima to hike ad charges by 10 percent; Škoda Auto doubles profits on record car sales; banks step up home auctions for mortgage defaulters; and biomass highlighted as next renewable power problem.
Beer rises threaten to worsen consumption slump
Czech brewers are predicting their worst year in two decades. Beer consumption during the first six months of the year fell by 12 percent with per capita beer consumption falling from 160 litres to around 140 litres. The Czech Beer and Malt Association says the year end percentage drop could exceed 12 percent. In spite of weak demand, the country’s second biggest brewer Staropramen this week announced that it will raise the price of draught beer by an average 4.5 percent from November. Market leader Plzeňský Prazdroj is weighing up how fast to follow that move.
Prima ups ad charges in spite of unclear ad outlook
The country’s second biggest commercial television station, Prima, has announced that its ad charges will climb by 10 percent from the start of next year. The broadcaster says the increase is based on an upturn in demand after the sector was one of the worst hit by the economic downturn when heavy discounts were offered to advertisers. But the commercial TV outlook is far from clear, with some predicting the downturn is set to continue into next year. Nine month revenues for the biggest commercial station, Nova, announced this week show that they are still trailing those for 2009.Škoda Auto posts record sales to September, doubles profits
But there is no doubt about recovery at the country’s biggest car maker Škoda Auto. Net profits more than doubled in the first nine months of the year to over 6.0 billion crowns, around 336 million US dollars, compared with the same period in 2009. Total turnover was up just over 16 percent at 160 billion crowns with a nine month record of almost 569,000 cars sold. Škoda Auto’s board chairman repeated the target of doubling car production to around 1.5 million cars a year with a 10-strong portfolio of models within a decade.