Agriculture Ministry introduces new label to designate Czech foodstuffs
New legislation will make it impossible for companies to use suggestive logos or slogans designating “Czech quality” in foodstuffs which by and large are produced elsewhere, news website iDnes reports. Instead, one logo – a picture of the Czech flag underlined by the words ‘Česká potravina’ – will be available for use by companies that meet the necessary requirements: namely, that the foodstuffs in question are produced fully or largely in the Czech Republic and mostly from Czech ingredients.
The logo, a simple Czech flag against a white field, within a rounded box, was chosen from hundreds of proposals by designers who stood to earn 90,000 crowns, a ministry spokesman told iDnes. In the end, that will not be paid out, as the ministry went with an in-house proposal. Legislation counting on the new logo and designation is expected to pass in Parliament and to go into effect in mid-2016.
Under those conditions, there will be edibles which fail to meet all of the requirements, which cannot come solely from Czech ingredients, chocolate among them. There, firms will at least be able to apply for the designation Made in the Czech Republic as a sign of quality. Meanwhile, anyone ignoring the designation, using labels to confuse buyers in the future, could face a fine of up to 10 million crowns, according to iDnes.