After a slow start, online grocery sales showing greater promise
While Czechs are increasingly enjoying the advantages of shopping over the internet, online shopping for groceries has been slower to take off. Last year Czechs spent 152 billion crowns on food products of which only 3 billion was purchased over the internet. However there are now signs that the business is revving up and more firms are poised to enter the market.
The first to offer Czechs the chance to shop online for their groceries was the supermarket chain Tesco which, due to its network of stores, was in a good position to secure the logistics. Deliveries first started in the vicinity of its Prague stores and later expanded throughout the city. Tesco now has 140, 000 registered online customers. According to Incoma Gfk ten percent of Czech internet users now shop for food online and in the coming years online grocery sales are expected to grow at the same rate as overall internet sales.
Last September the e-shop Rohlik.cz jumped onto the bandwagon –promising to deliver orders within 90 minutes - and is aiming for a ten billion crown turnover within the next five years. A new groceries online shop Rockaway is due to enter the market this year and the supermarket chains Billa and Kaufland are also considering launching online sales in the coming months.