Senate approves volume mitigation bill on ads

The Senate on Friday approved a bill mitigating the volume of TV ads. The bill stipulates that TV commercials must never be any louder than the loudest part of the regular programme they have interrupted. A violation of the law could be punishable by a fine of up to 5 million crowns. The excessive volume of TV ads has raised numerous complaints from viewers in recent years. The bill still needs to be signed by the president and should be in force by mid-2013.