Thu, 01 Jan 1970 01:00:00 +0100Fri, 21 Aug 2026 14:08:14 +0200https://english.radio.cz/new-law-allows-product-placement-some-television-programs-8573494© 2026 Radio Prague International As of June 1, product placement in soap operas or talk shows will become a legal way for television networks to increase their budgets in the Czech Republic. This change in law follows an EU directive aiming to provide some clear guidelines for product placement in television. Networks are obliged to air a disclaimer before any program that contains this form of advertising, but nonetheless, the line between advertising and programming has just become a bit more blurry. Media lawyer Martin Elger talks about the significance of this new law. encr@radio.cz (Cesky Rozhlas)webmaster@radio.cz (CRo Webmaster) https://english.radio.cz/sites/default/files/images/televize_ovladac_1.jpg?timestamp=1591294956 https://english.radio.cz/new-law-allows-product-placement-some-television-programs-8573494 Radio Prague International Radio Prague International radio.prague.int@gmail.com clean 0 1 2 3 4 5 6 7 8 9