Pilsner to raise prices

The biggest Czech beer producer Pilsner Urquell will raise prices of their world-famous brew on average by three percent, starting 1 October, the brewery announced Friday. The increase is due to the rising prices of ingredients. The price hikes will apply to a large part of the company’s portfolio, mainly bottled beer. However, it will exclude the 50-litre barrels of the popular Gambrinus and Radegast brands to boost dropping beer sales in pubs and bars. Other Czech breweries are reportedly not considering any immediate price hikes but said they could not rule out a similar move.

Author: Jan Richter