ICE - Insight Central Europe
Coming up on Insight Central Europe this week - globalisation in Central Europe. The famous Pilsner Urquell is to be produced outside the Czech Republic for the first time ever - will the beer's unique taste survive the thirst for profit? Are Poland's traditional beers being washed away by a tide of foreign brands? And Starbucks opens its first Viennese outlet, but can American slickness succeed in the city that perfected the coffee house? Also this week, the "Central Europe in the year 1000" exhibition arrives in Bratislava. All that and more in Insight Central Europe.