Chinese company to sponsor Czech soccer’s top flight
The domestic soccer first division is going to be sponsored by a Chinese company, the chairman of the Czech Football Association, Miroslav Pelta, said on Czech Television on Sunday. However, Mr. Pelta would not reveal the name of the firm, saying an official presentation would take place within two weeks. He said that thanks to President Miloš Zeman, who has cultivated ties with the world’s most populous state, companies from China have a great deal of goodwill towards the Czech Republic. The Chinese company CEFC owns Slavia Prague and is one of the biggest sponsors of the Czech national team.