Budvar ends deal with rival maker of Budweiser

Budějovický Budvar, the state-owned maker of Budweiser Buvar beer has terminated a deal with rival US Budweiser brewer Anheuser-Busch, according to the AP. Under the 2007 deal, the two rivals, who have been engaged in a decades-long legal dispute of the Budweiser trademark, the Czech Budvar beer was distributed by Anheuser-Busch in the US under the brand name “Czechvar”. Despite an initial surge in sales to the US, Budvar complained that post-2008, the new owners of Anheuser-Busch, the Belgian company InBev, lost interest in the product, with 2011 sales only at 30% of what had been projected. According to Budvar, the company United State Beverages located in Stamford, Connecticut will now take over distribution of Czechvar from InBev.

Author: Dominik Jůn